Online dating market share 2016

Another focus point of the current market study from Leading Dating uk is the data hack of the ‘cheating’ site Ashley Madison and its effects on the relational trust of the Brits.

It's estimated that 15% of Americans have used dating websites or apps, with numbers expected to rise in the next many years. Marketers have played a huge role in helping this industry grow from simple online personals to complex platforms with millions of users. New innovations and a growing user base now give marketers more data than ever to play with in online dating. No website has found the magic method of creating a love connection.

“This is a total virgin science,” Brooks quips with a restrained laugh from his deck in Malta.

Online dating has grown in popularity to the point where there is almost no social stigma attached to it.

With an estimated 1,000 online dating sites in existence, however, it can be hard to sift through all the options and decide which is the best site.

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population (adults aged 16 and older) of the selected market (market segment, region) for each year.The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.The “User Penetration” tab shows a comparison of user penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.Creating online dating profiles helps consumers carefully consider potential matches.Likewise, evaluating a dating site before using it is essential, and it will bring you that much closer to finding a good match.It is one of the biggest dating sites with over 90 million registered users across the globe. OKCupid is one of the most popular dating sites and is free to sign up initially.

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