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The Dating Gurus are at your service to explain just why a dating profile headline (also known as a tagline) is more important than you would first suspect.

There are zillions of daters out there in dating-land vying for your attention, hoping that you will recognize that they, uniquely,can fill that magical place in your heart.

This feature can cause some serious embarrassment if you aren’t careful (see the section “Checking how your tagline gets displayed” for the scoop). For example, say that you started your essay like 50 percent of all postings: “I’m youthful, spirited, happy, healthy . The first purpose of a tagline is to quickly say something about yourself that invites a person to look further. But what if you’re not a skydiver and not even interested in being one? A funny line can be a great icebreaker, and you don’t have to be particularly funny to write funny.

The second purpose is to create some point of further discussion — an icebreaker that provides a prospect with an easy topic to start a conversation. Try these starter ideas: • “I’m boycotting shampoo!!! ” • “Everything I need to know I got from watching Gilligan’s Island.“ • “I run with scissors.” • “Where are my sunglasses?

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Leaders in the International Dating Industry, we innovated no less than four of these proprietary safe-guards in order to ensure a safe and enjoyable online experience for all our members.

Focus on the less superficial stuff, not how tall or suave or sexy you want your prospect to be.

Then you need to combine that thought with something about who you are. If that advice doesn’t work and you’re still drawing a complete blank, you have three choices: Some sites automatically use the first few words of your essay to generate your tagline. This tagline isn’t horrible, and it won’t injure anyone, but that tagline won’t excite anyone either.

That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.

If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.

Too bad most of them are blowing a great opportunity to grab your attention, and make you want to dig deeper.

Let’s be realistic—most of us enter zip code and age parameters, and then narrow the criteria with a custom search for a word of interest, such as 'brewpub', 'warriordash', or 'camping' Then, as soon as humanely possible we get to the photos.

The dating profile headline is a one-time lightning-quick opportunity to show a little flair, and highlight something about your personality or a special interest.

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